I turn ambiguous problems into structured and executable outcomes.
Experience across UX design, roadmap planning, feature launches, and cross-team execution.
UX Execution
✦ Design intuitive, accessible experiences
✦ Map user flows and information architecture
✦ Translate research and structure into wireframes
Product Strategy
✦ Clarify ambiguous ideas
✦ Translate vision into roadmap
✦ Define scope & tradeoffs
Product Operations
✦ Align cross-functional teams
✦ Risk mitigation launches
✦ Improve execution flow
Designed the product flow and multi persona user journey framework for a marketplace serving buyers and sellers.
Optimized information architecture to transform a complex nonprofit website into a structured, responsive digital launchpad for users.
Hi, I'm Zainab. I design intuitive, accessible experiences grounded in systems thinking. My background spans urban planning, data, and product, and I bring that multidisciplinary lens to every design problem I take on.
